Flipkart shop anywhere ad. Yawn.

Flipkart creatives seem to be running out of steam :(

They caught everyone's attention with their initial string of commercials using little kids as adults.  Somewhere down the line even that seemed to be running out of decent plots and ideas.  Its great that they went back to using adults that actually represent their target audience but this ad...

If the idea is to simply get on TV and pummel the public with Flipkart branding then they've succeeded.  But they are certainly running out of clever ideas.  

This is just monotonous and dull.

So the guy is trying to scream but he cant because he is in a library.  So what.  Big whoop.  For the amount of money that would have gone into a production like this and even more that would have gone into the media air time, they could have spent more than five minutes on the toilet to think this up.

Flipkart gets a big thumbs down.  Yawn.  

Micromax Canvas Doodle 3. Clever, intelligent and heart warming!

Finally an advertisement that is written well and put together just right.  Very impressive!

I dont need to spend a lot of time on this.  The animation is brilliant.  The seamless transition from one scene to the next is great.  The story itself is a fantastic take on the classic tale of the three little pigs. The music is light and heart warming. 

Its nice to see some good clever intelligent work coming out of the Indian creative industry.

All in all a big thumbs up to the Micromax creative team!  
Keep up the good work.